Lauren Alaina Video

Maurices and Alaina to Host LeJEANdary Fan Club Event

Leading women’s fashion retailer, Maurices is partnering with country music superstar Lauren Alaina to give every attendee of Nashville, Tennessee’s signature country music event a pair of Maurices jeans. For a limited time following the four-day festival, attendees can show their festival ticket at any of Maurices’ 900 stores across the US and Canada between June 18 and June 24 for a free pair of classic m jeans by Maurices™, courtesy of Lauren Alaina. 

Known for its fun, friendly service, and trusted stylists, Maurices offers a warm welcoming experience in its 900 stores and is guided by its greater purpose of making a positive difference in the lives of women who are the heart of its hometowns. Offering versatile, affordable styles that take her from day to night, Maurices is a destination for denim, knit tops, loungewear, intimates, and accessories, along with dressy collections. 

“Our collaboration with Lauren Alaina this year has quickly proven to be successful in driving brand awareness and gaining new customers, and we’re thrilled to reach a broader audience through our partnership with her by offering a pair of jeans to every festival goer in Nashville this month,” says Laura Sieger, Chief Marketing Officer, Maurices. “Our jeans are designed to inspire confidence, and at Maurices we meet the customers fashion and functional needs with this staple item for every wardrobe.”

Exclusive label m jeans by Maurices™ provides a consistent fit experience and figure enhancing style with superior construction and quality fabric. The denim collection offers a breadth of assortment with 7 leg openings and 67 washes at a starting price of $29.90.

Earlier this year, Maurices named Alaina as the brand’s first-ever year-long celebrity brand ambassador and joined her 2022 Top of the World tour as headlining sponsor. On Thursday, June 9 during the four-day festival, Maurices and Alaina will host the LeJEANdary VIP fan club event at popular music venue, The Listening Room. The denim-themed event will feature a special performance by Alaina, exclusive moments with custom denim jacket designs courtesy of Maurices, photo opportunities, giveaways, and exciting celebrity stylist makeovers. Maurices enlisted Alaina’s personal stylist, Amber Lehman, for surprise makeovers for five lucky fans to leave the event with their new festival look inspired by Alaina. 

In partnership with Alaina, Maurices hid five shopping totes in some of the most LeJEANdary spots around Nashville for an additional five lucky fans to attend Alaina’s upcoming VIP fan club event. Inside the Maurices branded bag, fans found Maurices t-shirts, VIP/Fan club event tickets, gift cards to Lauren’s favorite spots, and the golden ticket for a celebrity stylist makeover with Maurices latest summer collection. Alaina took to her Instagram account to provide hints on where the five bags were placed around the city. The bags were located in some of the most iconic spots in town that are important to her and her career, including one of the local Nashville Maurices stores. 
To learn more about Maurices’ partnership with Lauren Alaina, please visit

Women’s retailer and singer/songwriter to spotlight deserving women in hometowns with ultimate Maurices experience through “Hometown Heroes” program

Lauren MauricesToday, leading women's fashion brand Maurices announced country music rising superstar Lauren Alaina as its celebrity brand ambassador. After over 90 years as a leader in women’s retail, and a staple in hometowns across the country, Maurices joins forces with Alaina for a year-long partnership.

Known for its fun, friendly service, and trusted stylists, Maurices offers a warm welcoming experience in its 900 stores across the U.S and Canada and is guided by its greater purpose of making a positive difference in the lives of women who are the heart of its hometowns.

“Lauren Alaina represents the essence of feel good fashion for real life,” says David Kornberg, CEO of Maurices. “Through this partnership, we are excited to build brand awareness and recognition with existing customers while introducing Lauren’s strong fanbase who aren’t aware of Maurices to their new favorite clothing brand. We are thrilled to partner with Lauren, who uses country music, faith, family, community and resilience to inspire women – all of which embody the Maurices customer.”

The partnership will feature tentpole content opportunities inclusive of the upcoming ‘Top of the World’ tour presented by Maurices, the “Hometown Heroes” program, and more.

“Partnering with Lauren is the perfect match for Maurices,” says Laura Sieger, Chief Marketing Officer of Maurices. “She encompasses the DNA of our brand, and our core customer shares similar values of style, service, and community. As a small-town Georgia native, Lauren is the right fit to support our core purpose of making a positive difference in the lives of women who are the heart of our hometowns.”

“I am beyond excited and honored to be able to partner with Maurices as I kick off my 2022 ‘Top of the World’ tour presented by Maurices and inspire a new generation of women to look and feel their best in everything they do while shining a light on deserving women through the Hometown Heroes sweepstakes,” says Lauren Alaina.

Throughout her 2022 headlining tour, Alaina will be styled in some of her favorite Maurices looks. As part of the upcoming tour and brand partnership, Maurices and Alaina will shed light on and support deserving women with unique moments during the tour through the Maurices “Hometown Heroes” sweepstakes. The program will spotlight women who are hometown heroes, such as healthcare workers, educators, first responders, and military members, who give back to their communities across the country. The winners will be rewarded with a special experience inclusive of tickets to Alaina’s headlining concert near their hometown and the ultimate Maurices shopping spree to help them look and feel their best. The “Hometown Heroes” program will be offered in the following cities: Minneapolis, MN; Rosemont, IL; Milwaukee, WI; Columbus, OH; Indianapolis, IN; Tulsa, OK; Cedar Park, TX; Little Rock, AR; and Nashville, TN.

The partnership will continue throughout 2022 with various activations and tentpole moments including a CMA Fest sweepstakes prize package and an exclusive Maurices t-shirt design collaboration that will highlight Alaina’s love of puns and sassy phrases.

To learn more about Maurices and the partnership with Lauren Alaina, visit

Courtesy Billboard / Jessica Nicholson

Lauren Alaina Trisha Yearwood opry invitation 2021 billboard 1548

Lauren Alaina received an early Christmas present during her Grand Ole Opry performance on Saturday (Dec. 18), when she got the invitation that every country music artist dreams of.

Opry member Trisha Yearwood surprised Alaina halfway through her set, joining the 27-year-old artist onstage and inviting her to become the next member of the Grand Ole Opry.

Calling Alaina by her affectionate nickname “Junior,” Yearwood said, “I have a present for you. And I have some surprises for you, too. I know your mom is here, and I know your dad is as well.”

At that, an emotional Alaina dropped to her knees on the Opry stage, and covered her face with her hands. Yearwood added, “He’s super proud of you right now because I have the honor — you’re gonna make me cry — I have the honor of asking you on behalf of the Grand Ole Opry if you will please accept our invitation of becoming our newest member.”

After a few breathless moments, a teary Alaina let out a winded, “Yes!” She added, “I did not expect this. You are my hero. I could not have picked a more perfect person to ask me. She calls me Junior. Ya’ll, I’m in her phone as Junior, which is the coolest thing to have happened to me besides this!”

“You are the real deal,” Yearwood said. “You’ve played over 50 times. It’s obvious what this means to you. This is a very special club to be in so you have to understand what the Opry means to be asked. It’s such an honor. Country music is in good hands with you. Soak up every second!” Yearwood was officially inducted as a member of the Grand Ole Opry by Porter Wagoner on March 13, 1999.

Opry vice president and executive producer Dan Rogers said in a statement that Alaina earned the Opry membership invitation because she “brings youthful exuberance and excitement with her every single time she plays the Opry. We are thrilled that her name will be added to the Opry member roster next year.”

Alaina made her Grand Ole Opry debut on June 10, 2011, just one week after she was named runner-up on season 10 of American Idol. Over the past decade, she’s appeared on the Opry stage more than 50 times. Alaina will be inducted as a member of the Opry in 2022.

Over the past year, Alaina has checked off several career bucket-list items. Alaina invited Yearwood to collaborate on the song “Getting Good” from Alaina’s Sitting Pretty on Top of the World album, and Yearwood also penned the foreword of Alaina’s inspirational book Getting Good At Being You. Alaina also appeared on an episode of Yearwood’s cooking show Trisha’s Southern Kitchen.

Since being named runner-up on Idol in 2011, Alaina has earned three No. 1 Billboard Country Airplay hits, notching her first in April 2017 with “Road Less Traveled.” She quickly followed with the multi-platinum duet “What Ifs” with Kane Brown. She was also featured on HARDY’s “One Beer,” which topped the Country Airplay chart in 2020.

Multi-Platinum-selling rising superstar Lauren Alaina wraps up a pinnacle year with the announcement of her 2022 headlining tour. Alaina will kick off her Top of the World Tour presented by Maurices on February 24 in Silver Spring, MD. Joining Alaina on the Top Of The World Tour will be special guest Spencer Crandall.

“After two long years, I am so excited to get back on the road for my second headlining tour,” said Alaina. “My fans have continued to support me even when we weren’t able to be in the same room together. I’m on Top Of The World thinking about being back on stage, face to face, with the people who got me here.”

“We are proud to be the presenting sponsor of Lauren Alaina’s tour, with Lauren styled in her favorite Maurices outfits,” states David Kornberg, Maurices Chief Executive Officer. “Our customers love country music. Lauren’s tour locations and her mission align strongly with our core purpose of making a positive difference in the lives of women who are the heart of our hometowns.”

The tour is in support of her No. 1 debuting album Sitting Pretty on Top of the World which includes her current hit single “Getting Over You” featuring Jon Pardi as well as the RIAA Gold-certified “Getting Good” featuring her friend and mentor Trisha Yearwood. The Top of the World Tour presented by Maurices is the follow-up to her SOLD OUT and first-ever career headlining tour, That Girl Was Me Tour, that wrapped in early 2020.

Tomorrow, December 7, her inspirational book, Getting Good At Being You will be released wherever books are sold.

Tickets go onsale this Friday, December 10. To purchase tickets to the Top Of The World Tour Presented by Maurices go to

Top Of The World Tour Presented by Maurices:

Feb 24             Silver Spring, MD                   The Fillmore Silver Spring

Feb 25             New York, NY                        Webster Hall

Feb 26             Warrendale, PA                       Jergel’s Rhythm Grille

Mar 2              Boston, MA                           Paradise Rock Club – Music Hall

Mar 3              Asbury Park, NJ                     Stone Pony

Mar 4              Bethlehem, PA                        Steelsacks – Musikfest Café

Mar 10                        Minneapolis, MN                   Varsity Theater

Mar 11                        Columbia, MO                        The Blue Note

Mar 12                        Rosemont, IL                          Joe’s Live

Mar 17                        Milwaukee, WI                       The Rave / Eagles Club

Mar 18                        Bloomington, IL                      The Castle Theater

Mar 19                        Council Bluffs, IA                  Horseshoe Council Bluffs | Whiskey Roadhouse

Mar 24                        Hobart, IN                              Art Theater

Mar 25                        Columbus, OH                        The Bluestone

Mar 26                        Indianapolis, IN                      8 Seconds Saloon

April 7                        Tulsa, OK                               Cain’s Ballroom

April 8                        Cedar Park, TX                       The Haute Spot

April 9                        Little Rock, AR                      The Hall

April 13          Atlanta, GA                            Buckhead Theatre

April 14          Nashville, TN                         Brooklyn Bowl

April 15          Charleston, SC                        Charleston Music Hall

Alaina, who American Songwriter calls “a vibrant force of positivity in the world,” has had a banner year with the release of her third studio album Sitting Pretty On Top of the World which includes her current hit single “Getting Over Him,” a duet featuring Jon Pardi. The multi-award winner was featured on Entertainment Tonight, Billboard, FORBES, PEOPLE, Atlanta Journal Constitution, CMT Hot 20, Holler Country, Music Row,, Country Now, RIFF Magazine, Sounds Like Nashville, Taste of Country, The Boot, and more.

In September, the Georgia native starred in her first Hallmark Channel movie “Roadhouse Romance” that premiered to rave reviews and became the #1 most-watched entertainment cable program of the day and week.

Alaina has shared the stage with superstars including Alan Jackson, Blake Shelton, Carrie Underwood, Luke Bryan, Martina McBride and Jason Aldean, sold out her own, first-ever headlining, That Girl Was Me Tour, and has performed on some of the highest-profile stages in the world including national television performances on PBS’s A Capitol Fourth, Dancing with the Stars, American Idol, TODAYABC’s Good Morning AmericaThe Ellen Degeneres Show, Tonight Show starring Jimmy Fallon, Jimmy Kimmel Live!, Macy’s Thanksgiving Day Parade, ABC’s CMA Fest specials, CMA and ACM Awards, Dallas Cowboys Thanksgiving Day halftime performance, MLB’s World Series national anthem (Game 5, 2021) and more including a performance at the White House for President Obama for a PBS special.

View All News

Member Login

Signup for Email Updates
Cron Job Starts